John Berkley – Host of More for Your Money
Co-Host of More for Your Money
John Berkley is a seasoned investment advisor and the voice behind More for Your Money, airing Saturdays at 9:06 AM on WCLO. As a Portfolio Manager at Uncommon Cents Investing, John brings over four decades of experience helping individuals and families make smart, informed financial decisions. Known for his clear, no-nonsense approach, John has built a reputation for turning complex financial topics into practical advice listeners can actually use. His deep understanding of local retirement plans and investment strategies makes him a trusted resource in the Janesville area and beyond. A lifelong resident of Janesville and a graduate of UW-Whitewater, John remains passionate about helping people build wealth and create financial security through smart investing.
John Berkley – Host of More for Your Money has hosted 70 Episodes.
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Episode 54: 2026 Market Forecast: "Guesses," Gold, and the Investment Committee’s Outlook - 01/03/2026
January 3rd, 2026 | 52 mins 50 secs
10-year treasury bond yields, 2025 financial year in review, 2026 market forecast, ai buildout impact, bearish 50% s&p 500 decline, business cycle distortions., dollar devaluation, emerging markets, energy sector valuations, federal reserve policy, fiat currency risks, financial repression, gold price predictions, government deficits, inflation hedges, interest rate outlook, investment committee outlook, investment math vs narrative, market volatility, non-us international investing, purchasing power of the dollar, resource stocks, russell 2000 small cap stocks, s&p 500 total return performance, silver performance, value vs growth stock spreads
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 53: The Idea Factory: Unpacking Annuities, NUA, and the 'Nuts and Bolts' of Investing - 12/27/2025
December 27th, 2025 | 52 mins 50 secs
10-year treasury bonds, 1035 exchanges, 12% tax bracket, albert einstein, and the 0% federal capital gains rate. dalbar research, and the perpetual snow day retirement metaphor., and the tefra act of 1982. net unrealized appreciation (nua), and value versus growth stock spreads. variable annuities, annuity rider fees, benjamin graham, chasing returns, company stock distributions, compounding interest, contract fees, cost basis, double-digit market performance, emotional decision-making, financial case studies, investment second opinions, investor underperformance, maintenance and expense (m&e) fees, mandatory annuitization dates, marginal tax bracket planning, missing insurance beneficiaries, peter lynch, price-earnings multiples, s&p 500 returns, step-up in basis, sub-account fees, warren buffett
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 52: Timeless Lessons from Financial Legends and the Great Depression - 12/20/2025
December 20th, 2025 | 52 mins 50 secs
10-year treasury bond, 1929 stock market crash, compounding interest, diversified portfolio, dividend reinvestment, dollar cost averaging, dow jones industrial average, federal reserve history, fiscal policy, great depression, growth stocks, high yield bonds, human nature and wall street., investment leverage, jesse livermore, john jacob raskob, long-term performance, louis rukeyser, lucian hooper, margin calls, margin debt, monetary policy, nasdaq, patience in investing, phil carret, pierre s. dupont, retirement planning, russell 2000, s&p 500, total return, value investing, william durant
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 51: Market Rotation, Fed Hype, and the Case for Long-Term Value Investing - 12/13/2025
December 13th, 2025 | 52 mins 50 secs
., 1929 crash, ai spending, capital expenditures (capex), central bank, disciplined investing, dow, economic data, fed interest rates, federal reserve, gold, inflation, jdb indicator, liquidity, long-term investing, mag 7, margin debt, market analysis, market hype, nasdaq, precious metals, purchasing power, russell 2000, s&p 500, stock rotation, valuation, value investing
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 50: Fee vs. Commission: Finding the Right Financial Advisor and Understanding Your Costs - 12/06/2025
December 6th, 2025 | 52 mins 50 secs
401k rollover, account minimums, annual management fees, break points, buy-and-hold, client service, commission-based products, department of labor, estate planning, expense ratios, fee-based advising, financial advisor compensation, finra, hsa, individual stocks, investment costs, long-term investing, modern financial advising, mutual funds, old school investing, ongoing fees, registered investment advisor (ria), roth ira, sales charge, sec, social security benefits, tax planning, upfront sales charge, wealth accumulation
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 49: Roth IRA Conversions: The Wisconsin Tax Law That Changes Everything - 11/29/2025
November 29th, 2025 | 52 mins 50 secs
$24, 000 exclusion, 10-year bond, 401k contributions, age 67, capital gains, complexity of investing, continuity of income, estate planning, financial advisor, gifting assets, market performance, nasdaq, pre-tax versus roth, required minimum distributions, retirement distributions, rmds, roth ira conversions, russell 2000, s&p 500, schedule d, stepped-up basis, tax loss selling, uncommon sense investing, wisconsin state tax exemption
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 48: Liquidity, Debt, and Private Credit: Navigating Hidden Dangers in Volatile Markets - 11/22/2025
November 22nd, 2025 | 52 mins 50 secs
10-year yield, 1929 market crash, 2008 financial crisis, 401k investments, advanced declines, budget surplus, bulls and bears, buying the dip, capitalism, credit and debt, federal reserve policy, financial education, government investment, growth vs. value, hidden danger, historical parallels, intel equity stake, investment volatility, jdb indicator, lack of transparency, liquidity risk, long position, market indexes, mixed signals, nasdaq, national debt, pe multiples, private credit, private equity, public markets, regulation, retirement planning, s&p 500, sarbanes-oxley, short sale, stock market bubble, strategic businesses
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 47: The Auto Market and Economic Indicators with Guest Bob Clapper - 11/15/2025
November 15th, 2025 | 52 mins 50 secs
amenities, antique cars, automotive technology, average car payment, bob clapper, building contractor, car guy, car loans, car payments, clapper automotive, clapper motorcars, collector car market, customer loyalty drop, dow, elder abuse, electrical diagnosis, financial markets, flood damage, general motors vehicles, growth stocks, high interest rates, inventory, investment advisory services, leading economic indicator, leasing, microchip shortage, nasdaq, negative equity, new car price, off lease cars, price earnings multiples, price gouging, rebuilt title, recession, registered investment advisor, retail car business, russell 2000, s&p 500, salvage vehicle, sec, skilled technicians, uaw strike, underwater loans, unexpected fees, used car price, value stocks, vintage restoration
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 46: Medicare: Advantage Versus Supplement – Doing Your Homework - 11/08/2025
November 8th, 2025 | 52 mins 50 secs
credible coverage, do your homework, financial decisions, financial planning, health insurance, healthcare bankruptcy, hmo, impulse decision, jim rogers, medicare, medicare advantage, medicare part a, medicare part b, medicare part c, medicare part d, medicare supplement, medigap, networks, open enrollment, part b penalty, part d penalty, ppo, pre-authorization, prescription drug coverage, retirement planning, risk mitigation, senior health care, underwriting, wisconsin senior care
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 45: The Investing Meltup: Understanding the Psychology of FOMO and TINA - 11/01/2025
November 1st, 2025 | 52 mins 50 secs
behavioral finance, debt, dollar cost averaging, expensive market, financial strategy, fomo (fear of missing out), great depression, high valuations, inflation, investment psychology, investor emotion, leverage, momentum investing, nasdaq, nvidia, price-earnings multiples, rational investing, risk management, risk tolerance, s&p 500, stock market meltup, stop-losses, technical analysis, tina (there is no alternative), trend investing
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 44: Market Updates, Inflation, and Money Questions with John Berkley - 10/25/2025
October 25th, 2025 | 52 mins 50 secs
3% annualized inflation, 401k, 401k distribution, age 62, age 70, bond portfolio, bull market, capital gains tax, closed end fund, company stock, concentration risk, consumer price index, cpi, dow, federal reserve goal, financial planning, gold bullion, gold mining, high yield bonds, investing, laddered cds, liquid cash, money market, money questions, nasdaq, net unrealized appreciation, nua, ordinary income tax, resource stocks, retirement accounts, retirement planning, robs account, roth ira, russell 2000, s&p 500, safe bonds, social security, stock market, structural inflation, tax location strategy, tax-free investing, timberland, total return, treasuries, value investing
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 43: Market Highs and Massive Cash Positions: Learning from Jim Rogers and Warren Buffett - 10/18/2025
October 18th, 2025 | 52 mins 50 secs
100% cash position, 100% recession predictor, 12 to 18 months lag, all-time highs, benjamin graham, buffett indicator, buy low sell high, corporate bonds, debt, deployment of capital, elevated valuations, extraordinarily expensive stock market, federal reserve, fiat currency, greenspan put, high cash percentage, inverted yield curve, jesse livermore, jim rogers, leverage, margin debt, monetary policy, patience, pe multiple, preservation, q3 earnings, recession timing, risk management, s&p 500, schiller, sitting tight, treasuries, value investing, vix volatility, volatility, warren buffett
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 42: Market Selloff, Decoding the OBB, and Navigating New Tax Limits (SALT, Deductions, and Estate Taxes) - 10/11/2025
October 11th, 2025 | 52 mins 50 secs
2025 tax changes, 401k catch up, 401k limits, above the line deductions, auto loan interest deduction, charitable contributions, china tariffs, economic news, estate tax exclusion, flat tax, form 706, gift tax form 709, itemized deductions, leapfrog strategy, lifetime gift exclusion, market selloff, obb, one big beautiful bill, overtime pay deduction, qualified tip deduction, roth 401k, roth ira conversions, russell 2000, s&p 500, salt limit, senior deduction, standard deduction, state and local tax, tax cuts and jobs act, tax phase outs, tax simplification, tcja sunset, trade war, trump account for young children
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 41: The Cost of Investing: Evaluating Fee Platforms, Controlling Tax Gains, and Addressing the Risks of Global Inflation and the Shrinking Stock Market - 10/04/2025
October 4th, 2025 | 52 mins 50 secs
401k rollover, benchmarking, capital formation, capital gains tax, community property state, debt monetization, deficit spending, dollar extinction, enron, expense ratio, federal regulations, fee-based platform, fiat currency, fiduciary standard, full retirement age, growth versus value, hedge funds, hybrid insurance products, illiquidity, individual stocks, interval fund, investment advisory services, ira, laddered bonds, life insurance, long-term care insurance, mutual funds, private equity, publicly traded companies, reserve currency, retirement income, retirement planning, russell 1000, s&p 500, sarbanes-oxley act, sequence of return risk, shrinking stock market, social security benefits, step-up in basis, structural inflation, tax efficiency, treasury bonds, uncommon cents investing, us federal debt, worldcom
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 40: Local Service and Financial Freedom: The Case for Hiring a Financial Professional - 09/27/2025
September 27th, 2025 | 52 mins 50 secs
10-year bond, 401k fees, asset allocation management, beneficiaries, debt versus wealth accumulation, diversification, estate planning, financial choices, financial decisions, financial professional, growth stocks, inflation risk, interest rates, investment advisory services, local financial advisor, local service, managed accounts, market report, mentoring, pensions, price earnings multiple, retirement planning, return on advice, risk management, roth ira conversions, s&p 500, second opinions, social security, tax buckets, value stocks, wealth accumulation
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 39: The Investment Committee on Market Paradoxes, Structural Inflation, and Risk Reduction Strategy - 09/20/2025
September 20th, 2025 | 52 mins 50 secs
10-year yield, 2-year yield, advanced declines, asset allocation, brics, central bank independence, diversification, dow, dual mandate, federal funds rate, federal reserve, fiat currency, financial chaos, fiscal deficit, gold, growth stocks, hard assets, inflation risk, inflation tax, interest rate cuts, john maynard keynes, magnificent 7, market breadth, milton friedman, monetary policy, narrowing markets, nasdaq, p/e multiple, portfolio tweak, precious metals, purchasing power, quantitative easing, ray dalio, reserve currency, risk reduction, russell 2000, s&p 500, structural inflation, unsustainable debt, v-shape recovery, value investing, warren buffett
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.