About the show
More for Your Money, hosted by John Berkley of Uncommon Cents Investing, is a weekly radio show airing Saturdays at 9:06 AM on WCLO. With over 40 years of experience in portfolio management, John shares expert insights on investing, retirement planning, and wealth-building strategies. Whether you're looking for smart ways to grow your portfolio, navigate market trends, or make informed financial decisions, this show delivers practical advice tailored to everyday investors. Tune in each week for thoughtful discussions, listener questions, and actionable strategies to help you make the most of your money.
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Episodes
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Episode 16: Volatility and Vision: Understanding Market Moves and the Path to Financial, Time, and Purpose Freedom - 04/12/2025
April 12th, 2025 | 52 mins 54 secs
bear market, bond market, conflicting signals, dow jones, economic situation, financial freedom, freedom of purpose, interest rates, investment strategy, john berkeley, life insurance, market correction, market outlook, market review, market volatility, nasdaq, oversold market, pe multiple, retirement, russell 2000, s&p 500, sheena hanson, ski bum, stock market, three freedoms, time freedom, uncommon sense investing
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 15: Addressing Market Declines and the Retirement Mindset - 04/05/2025
April 5th, 2025 | 52 mins 54 secs
bear market, economic outlook, fear (investing), financial advice, growth stocks, inflation, investor psychology, long-term investing, loss aversion, market corrections, market decline, market recovery, market uncertainty, pensions, purpose in retirement, retirement challenges, retirement income, retirement transition, sense of purpose, stock market sell-off, uncommon cents investing, value investing, vix
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 14: Navigating Market Volatility and the Looming Debt Challenge - 03/29/2025
March 29th, 2025 | 52 mins 54 secs
budget deficit, consumer confidence, david stockman, economic outlook, financial crises, fiscal policy, government spending, growth investing, historical finance, inflation, investment strategy, market analysis, national debt, pe ratio, potential bankruptcy, reagan administration, reserve currency, risk tolerance, sovereign debt, stock market, tariffs, thomas jefferson, uncommon cents investing, value investing
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 13: Investment Accounts for Children and Grandchildren - 03/22/2025
March 22nd, 2025 | 52 mins 54 secs
budgeting, cfp, economic insights, finance, financial advice, financial planning, investing, investment strategy, john berkley, money, personal finance, podcast, portfolio management, radio show, retirement, retirement planning, sheena hanson, uncommon cents investing, wclo, wealth management
Join John Berkley of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 12: Market Corrections, Risk, and Rethinking Retirement - 3/15/25
March 15th, 2025 | 52 mins 54 secs
behavioral investing, financial independence, financial planning, fire movement, investing mindset, ira strategies, janesville wi, john berkley, long-term investing, market update, more for your money, retirement strategy, risk tolerance, roth ira, sheena hanson, social security timing, stock market correction, uncommon cents investing, value vs growth, wealth building
John Berkley was joined by Colin and Sheena Hanson for an insightful and down-to-earth discussion on what recent market movements mean for long-term investors, and why strategy and mindset are more important than ever.
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Episode 11: John Templeton’s 16 Rules for Investing - 3/8/25
March 8th, 2025 | 52 mins 54 secs
bear market, bull market, financial education, financial legacy, global investing, investment principles, investor behavior, john berkley, john templeton, kit carson, long-term strategy, market psychology, market volatility, more for your money, roth conversion, small-cap stocks, templeton rules, uncommon cents investing, value investing
In this episode of More For Your Money, John Berkley is joined by Kit Carson for a focused and thoughtful discussion on legendary investor Sir John Marks Templeton. After a quick market recap, the conversation dives into Templeton’s 16 Rules for Investment Success—timeless principles that have guided generations of investors.
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Episode 10: How UCI Manages Money (Buy List) with UCI Investment Committee (Greg Snyder and Todd Berkley) - 3/1/25
March 1st, 2025 | 52 mins 54 secs
building a portfolio, client-focused investing, financial advisors, financial planning, investment committee, investment strategy, janesville wisconsin, long-term investing, more for your money, personalized finance, retirement accounts, stock market basics, uci process, uncommon cents investing, value stocks
John Berkley is joined by Uncommon Cents Investing’s Investment Committee—Greg Snyder and Todd Berkley—for a detailed conversation about how UCI manages money. They walk through the firm’s disciplined approach to building and maintaining a buy list, how portfolios are tailored to each client, and why UCI avoids cookie-cutter models. From sector analysis to tax-aware strategies, this episode offers a behind-the-scenes look at the real work that goes into managing investments with care and intention.
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Episode 9: Questions to Ask Financial Advisors - 2/22/25
February 22nd, 2025 | 52 mins 54 secs
account management, advisor fit, family-run firm, fee-based advisor, financial advisor questions, financial guidance, financial literacy, how to choose a financial advisor, investment philosophy, investment strategy, janesville wisconsin, john berkley, krista berkley, local advisor, money confidence, portfolio strategy, retirement planning, risk tolerance, third-party managers, uci, uncommon cents investing, value investing, wealth management
John Berkley is joined by his daughter and fellow financial professional Krista Berkley for a conversational and insightful episode focused on empowering listeners with the right questions to ask when meeting a financial advisor. Whether you’re just getting started or considering switching firms, Krista and John share their perspectives on investment philosophy, risk tolerance, how accounts are managed, and why fit and communication matter more than flashy sales pitches. This episode is all about giving you more confidence when choosing who to trust with your money.
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Episode 8: Retirement Withdrawal Strategies - 2/15/25
February 15th, 2025 | 52 mins 54 secs
4% rule, bucket strategy, financial literacy, flexible planning, income planning, janesville wisconsin, john berkley, long-term investing, market volatility, portfolio strategy, retirement goals, retirement income, retirement planning, retirement withdrawal strategies, roth ira, sequence of return risk, sheena hanson, tax efficiency, uncommon cents investing, value investing
How do you turn your nest egg into a reliable paycheck in retirement? This week, John Berkley is joined by Sheena Hanson, CEO and CCO of Uncommon Cents Investing, for a deep dive into withdrawal strategies that help retirees make the most of their hard-earned savings. They explore the 4% rule, tax-smart distribution tactics, bucket strategies, and how to avoid common pitfalls like sequence of return risk. Whether you’re approaching retirement or already there, this episode will help you understand how to take money out without running out.
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Episode 7: Senior Home Care with Visiting Angels with guest Patch Smith - 2/8/25
February 8th, 2025 | 52 mins 54 secs
aging in place, assisted living alternatives, caregiving careers, elder care options, elder law, healthcare in retirement, home care, in-home caregiving, janesville wisconsin, john berkley, long-term care insurance, long-term care planning, patch smith, respite care, retirement support, senior care, uncommon cents investing, va benefits, veteran care, visiting angels, wisconsin caregivers
Navigating senior care options can be overwhelming—but understanding your choices can make all the difference. In this episode of More for Your Money, John Berkley welcomes Patch Smith, co-owner of Visiting Angels in South Central Wisconsin, to explore the world of in-home care. From respite visits to full-time support, they break down what home care looks like, who it's for, and how it compares to institutional options like assisted living.
Patch also shares insights into long-term care insurance, how families can successfully access those benefits, and under-the-radar support available to veterans. Whether you’re planning ahead for a loved one or need immediate help, this conversation will help you understand your options and advocate for the care your family deserves.
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Episode 6: Tariffs, Gold, and the Debt: What History Might Teach Us About the Road Ahead - 2/1/25
February 1st, 2025 | 52 mins 54 secs
bond market, deflation, economic history, economic theory, gold prices, government spending, inflation, interest rates, janesville wi, lacy hunt, long-term investing, market cycles, national debt, personal finance, reaganomics, roth ira conversions, stock market, tariffs, uncommon cents investing, value vs growth
In this week’s episode of More for Your Money, John Berkley is joined by the Uncommon Cents Investing committee—Greg, Todd, and Carson—for a wide-ranging, fast-paced discussion on market trends, inflation, gold, government debt, and the evolving role of tariffs in economic strategy.
Drawing on insights from respected economist Lacy Hunt, the team explores whether deflation might be the next curveball for investors and how today’s policies echo some surprising historical parallels—like the Reagan era’s early pain and long-term gain. Along the way, they unpack the gold market, discuss the hidden cost of inflation on the middle class, and debate whether tariffs can be both a financial and geopolitical tool.
If you’re looking to connect the dots between interest rates, debt, inflation, and long-term investing, this one’s for you.
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Episode 5: Roth IRA Conversions: The Why, the Why Not, and the Rest of the Story - 01/25/2025
January 25th, 2025 | 52 mins 54 secs
estate planning, irmaa, janesville wi, john berkley, market timing, medical deductions, personal finance, qualified charitable distributions, retirement planning, roth conversion, roth ira, roth vs traditional ira, savers credit, tax strategies, uncommon sense investing
This week on More for Your Money, John Berkley and Kit Carson dive deep into a topic that generates more questions than answers: Roth IRA conversions. Should you convert? When does it make sense—and when does it not? With John's decades of experience and Carson's sharp curiosity, the duo takes listeners through a thoughtful, nuanced look at one of the most misunderstood moves in retirement planning.
Using the classic Paul Harvey style—“the rest of the story”—John highlights the lesser-known risks and hidden pitfalls of converting, like the impact of future tax law changes, state residency, IRMAA brackets, medical expense deductions, charitable giving strategies, and even market timing. And yes, he also shares smart, strategic situations where a Roth conversion does make good sense.
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Episode 4: The Debt, Inflation, and Your Future: How to Stay Grounded in a Shaky Economy - 1/18/25
January 18th, 2025 | 52 mins 54 secs
debt-to-gdp, economic policy, federal reserve, financial literacy, inflation, inflation history, investing in inflation, janesville wi, john berkley, kit carson, market performance, monetizing debt, national debt, personal finance, u.s. deficits, uncommon sense investing
In this week’s More for Your Money, John Berkley and Kit Carson tackle a topic that’s often in the headlines—but rarely explained in a way that makes sense: national debt and inflation. With warmth, wisdom, and a little Wisconsin winter humor, John breaks down what 36+ trillion dollars of federal debt actually means for us as investors, taxpayers, and future retirees.
They walk through the history of U.S. debt levels—from post-WWII to today—and how inflation, interest rates, and government spending have played a role in shaping the economy. What does this mean for your money? How should individuals prepare in a world of structural inflation, slow-moving tax reform, and the possibility of higher interest rates?
John gets practical with a key takeaway: We can’t fix the national debt ourselves, but we can make smart decisions to protect our own finances.
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Episode 3: Tipping, Taxes & Timely Advice: 2025 Planning and Everyday Financial Wisdom - 1/11/25
January 11th, 2025 | 52 mins 54 secs
estate planning, family finance, financial advisor, financial education, investment strategy, ira contributions, janesville wi, john berkley, money tips, more for your money, required minimum distributions, retirement planning, roth ira, sheena hanson, tax planning 2025, uncommon cents investing
John Berkley returns to the More for Your Money studio this week with a full house—welcoming co-host Carson back from a short sick break, and special guest Sheena Hanson (his daughter and co-leader at Uncommon Cents Investing). The trio covers everything from market updates and tipping trends to detailed 2025 tax planning changes.
John revisits his now-famous "15 Financial Life Lessons" list, Sheena gives insight into how Uncommon Cents conducts thoughtful, personal annual reviews with clients, and the team walks through the latest tax brackets, deduction limits, and planning considerations for the year ahead.
John, Sheena, and Carson break down 2025 tax updates, reflect on life and financial lessons, and explain why trust and communication matter when working with a financial advis
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Episode 2: Navigating Trusts, Special Needs Planning, and Estate Considerations with Atty Robb Leach - 11/02/24
November 11th, 2024 | 53 mins 4 secs
budgeting, cfp, economic insights, finance, financial advice, financial planning, investing, investment strategy, john berkley, money, personal finance, podcast, portfolio management, radio show, retirement, retirement planning, sheena hanson, uncommon cents investing, wclo, wealth management
Join John Berkley and Sheena Hanson of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.
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Episode 1: Navigating Your Medicare Choices: A Discussion on Supplements and Advantage Plans - 09/28/24
September 28th, 2024 | 53 mins 4 secs
budgeting, cfp, economic insights, finance, financial advice, financial planning, investing, investment strategy, john berkley, money, personal finance, podcast, portfolio management, radio show, retirement, retirement planning, sheena hanson, uncommon cents investing, wclo, wealth management
Join John Berkley and Sheena Hanson of Uncommon Cents Investing as they share practical financial insights and strategies to help you get more for your money.